Blog Tips for Beginners

Since everyone seems to want a blog these days, I decided to create a section on 2 Create a Website just for blogging. A lot of people choose the wrong option for their needs. So take the time to learn when either is appropriate.
 
How to Create a Blog
Blogs are another kind of website. The content is usually organized by date and category with the most recent post/content displaying first. Blogs are also easier to setup than websites, and because of this reason people are often lured into thinking blogs are a better option than websites.
 
But don't be fooled.
 
That doesn't mean they are easier to promote, build traffic and generate a profit (if that's your goal). Both websites and blogs require work, patience, an understanding of Internet marketing and search engine optimization (the process of getting ranked high in Google, Yahoo, etc.)
 
So please don't go into this thinking that creating a blog is an easier way to make money online. Even bloggers making a lot of money have put in their share of time and effort.

Another thing you should know is that blogs can be somewhat limiting compared to a website (in terms of design and data manipulation) until you learn more about how blogs are coded.

However, if you use WordPress or Blogger you'll have the flexibility to do so much with your blog's content and layout. (More on that in a sec.)

WordPress? Blogger? Which is Best?
WordPress and Blogger are hands down the two most popular blogging platforms. I honestly see no reason to consider any of the others.
 
I started with Blogger, but when I started learning about the flexibility WordPress provided, I switched over in December 2008 and I'm so glad I did.
 
Blogger is great because it's super easy to use. However, WordPress has a lot more features and plug-ins that will allow you to enhance your blog.
 
And even though setting up a WordPress blog is slightly more involved, it's well worth it in the long run.
Remotely Hosted Blog or Self Hosted Blog?
 
There are two ways to host a blog. The first way is to remotely host it-- which means your content/files literally sit on the server of the blogging platform (WordPress.com, Blogger.com, etc.)

There's always a risk involved with doing it this way because if Blogger or WordPress decide to shut your blog down (for whatever reason), you would lose all your content. It also doesn't look as professional to have a blog address like http://yourblog.blogspot.com or http://yourblog.wordpress.com.
 
And if you want to make money, first impressions mean a lot.

For the record, I don't endorse remotely hosted blogs. I think hosting is so cheap these days that it's worth spending a few extra dollars to own your content and have a real blog address like http://yourblog.com -- especially if you want to make money.

Why a Blog and a Website?
Even though I already have a successful website, I decided to create a blog too.
 
Here on my site, you'll find more static/unchanging tutorials, and my blog is more like a journal where I talk about current topics in the world of website creation, blogging and making money.
 
As I mentioned in the video above, whether you use a blog, a website or both is up to you. There is no rule of thumb. You really have to feel your way around and see what's best for your needs. But if you're just starting, I'd definitely only focus on one or the other.
 
Serious About Making Money From a Blog?
If your goal is to make money from a blog, you might want to consider Yaro Starak's Blog Coaching Service. This guy is no amateur and makes 6 figures per year from blogging alone.

In his free report, Blog Profits Blueprint, he lays the groundwork for creating a successful blog and helps you keep your expectations in check when it comes to making money. Very solid advice here.

In Conclusion...
Whether you plan to create a stand-alone blog or use it to compliment your existing Web site, they can be a great asset to your online business.
 
Some of the keys to success include...

Blog with a purpose
Just like a website, a blog should have a focus and target audience. Don't just blog to sell products. Give your audience useful information that will entice them to subscribe. Blogs with too many ads and no useful content are a turn-off.
 
Keep it relevant
Remember, people want to know what's in it for them, so your blog's info should be relevant to your audience's needs and desires.
 
Blog often when you have good info to share
More is not better when you are putting out junk or recycled material. One of the top reasons people unsubscribe to blogs is lack of originality or the "heard it all before" syndrome.
 
Add personality
Display a photo. Crack a joke once and while. Let your audience know there's a human behind the words. Don't take yourself too seriously. Have fun and develop your unique blog voice.

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